The best ones come from places where you wouldn’t expect to find them. I guess they all come from places you wouldn’t expect to find them because you don’t go looking for them (unless you are me). At 2:53 PM on Tuesday, June 22, 2010 I received an email from one Geoff Gallant.
I send email (several emails) everyday. I am very careful to monitor my output making sure my messages are brief but thorough and always useful to the recipient. If you know that I am not brief but thorough or if I just send you junk, please let me know because I really would want to correct that. Because I am ultra-conscious of my email, I try to be as aware of incoming email too. Some of the characteristics of Geoff’s email (and the fact that I don’t know Geoff but have received other email from him) led me to qualify his email as SPAM. Typically, my internal response would include, “No thanks, Geoff, I do not want your unsolicited email.” In this case, however, one element caught my eye. It was not the fact that Geoff was offering himself for a 15 minute phone conversation or that he had information about Morgan Stanley including “a deep dive info about IT architectures, strategies, org charts, contact info, budgets, projects and delivers strategic insight into current initiatives.” It was simply the title of the content Geoff was offering: the CRUSH Report.
I am sure CRUSH is an acronym (my Google-dash didn’t return any useful answer) but what the CRUSH Report is is not what is important. What’s important is that I have been shown a new band name. Granted, I don’t have many opportunities to practically apply any of the several band names I have cataloged; in this case, my opportunities will be dramatically more limited given that Crush Report would only be useful if I formed either a boy band or an electronica band. But just as I don’t care what CRUSH means, I don’t care that I won’t be able to use the band name, just knowing that I have it my back pocket is enough.
